This is the trendiest bag shape right now

From east to west, following the sunrise, fuelled by the trade winds, stretches the trendiest bag shape of the year: the East-West bag. It is characterised by its exaggerated horizontal shape. One that stretches from east to west instead of north to south. Or, to put it more simply, one that is wider than it is high. At least that's the common definition.

Crop bag instead of crop top

There are other iconic elongated bag shapes, such as the duffle or baguette bag. However, the East-West bag has its very own character. Its wide, low silhouette makes it look almost disproportionate. As if the lower one or two thirds of her body were missing. A crop top in the shape of a bag, so to speak. The handles are usually not attached to the sides, but rather in the centre, emphasising the elongated shape.

The East-West bag is striking and unusual. It makes the outfit interesting and goes with both elegant and casual looks. At the same time, it has a charming vintage flair. The shape was already very popular in the 1950s - even if it probably went by a different name back then. Despite its compact size, the East-West bag also offers space for items that would otherwise only fit in larger bags, such as water bottles or umbrellas.

There is even an East-West Birkin

In view of their increasing popularity, it is hardly surprising that numerous brands, including Dior, Ferragamo, Bottega Veneta and Loewe, have reinterpreted their signature bags in the East-West style. Even Hermès recently brought back the so-called Shoulder Birkin: an East-West version of the iconic luxury bag, designed by Jean Paul Gaultier in 2004.

Unfortunately, our range still lags a little behind when it comes to East-West bags. However, the only model I know of is definitely worth a look - and last year, fellow editor Laura went into raptures about it.

Handbag

359.– CHF

0714 Heidi

Handbag

359.– CHF

0714 Heidi

Other than that, I recommend a trip to a second-hand shop. You might come across some unique and inexpensive vintage treasures there - perhaps even from the 1950s.