7 potential dupes from essence that I'm looking forward to
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7 potential dupes from essence that I'm looking forward to

Translation: machine translated

The drugstore brand essence has revised its range. At first glance, the new products include numerous dupes for expensive high-end products. Here are seven that I'm particularly excited about.

The beauty brand essence revises its range twice a year. Products are always dropped to make room for new ones. Updates that I follow with interest. Not least because the product portfolio of such a drugstore brand is a good indicator of what's on trend. Do some of the following new products look familiar to you? That's no coincidence. Essence and co. like to take inspiration - sometimes more, sometimes less obviously - from popular products from more expensive brands. There are a striking number of such "copies" among this year's spring novelties.

Morphe

A broad, affordable selection of brushes from the drugstore is in short supply. At least if the brushes are to meet a certain aesthetic standard. With this simple, elegant line, essence has definitely filled a gap. The slim, calm design is suspiciously reminiscent of the brush collection that Kylie Jenner's make-up artist Ariel launched in 2021 in collaboration with Morphe Brushes. The set was on my wishlist for a long time. I never bought it. Fortunately. I actually like Essence's interpretation with the lilac-coloured handles a little better than the original. My wallet too.

The brushes from Morphe cost between 72 and 150 francs, depending on the set.
The brushes from Morphe cost between 72 and 150 francs, depending on the set.
Source: Morphe
The brushes from essence can be purchased individually. The most expensive one costs around 6 francs.
The brushes from essence can be purchased individually. The most expensive one costs around 6 francs.
Source: essence
essence Make-up brush Buffer Brush (Foundation)
Make-up brushes
Quantity discount
4.60 CHF per piece for 4 units

essence Make-up brush Buffer Brush

Foundation

essence Eye shadow brush Blending Brush (Eye shadow)
Make-up brushes
Quantity discount
3.30 CHF per piece for 4 units

essence Eye shadow brush Blending Brush

Eye shadow

essence Eyeshadow Brush Eyeshadow Brush (Eye shadow)
Make-up brushes
Quantity discount
3.30 CHF per piece for 4 units

essence Eyeshadow Brush Eyeshadow Brush

Eye shadow

essence Make-up brush Buffer Brush (Foundation)
Quantity discount
4.60 CHF per piece for 4 units

essence Make-up brush Buffer Brush

Foundation

essence Eye shadow brush Blending Brush (Eye shadow)
Quantity discount
3.30 CHF per piece for 4 units

essence Eye shadow brush Blending Brush

Eye shadow

essence Eyeshadow Brush Eyeshadow Brush (Eye shadow)
Quantity discount
3.30 CHF per piece for 4 units

essence Eyeshadow Brush Eyeshadow Brush

Eye shadow

Dior

2023 was the year of glowing pink cheeks. And it wasn't all down to Barbie. Even before the film was released, Dior's "Backstage Blush" in "Rosy Glow" was particularly popular on social media. Will the new essence "Blush Crush" in "Pink Pop" be able to compete?

Dior's «Backstage Blush» costs around 52 francs.
Dior's «Backstage Blush» costs around 52 francs.
Source: Dior
The blush from the drugstore is available from just 5 francs.
The blush from the drugstore is available from just 5 francs.
Source: essence
essence BLUSH crush! (50 Pink Pop)
Quantity discount
3.30 CHF per piece for 4 units 660.– CHF/1kg

essence BLUSH crush!

50 Pink Pop

essence BLUSH crush! (50 Pink Pop)
Blusher
Quantity discount
3.30 CHF per piece for 4 units 660.– CHF/1kg

essence BLUSH crush!

50 Pink Pop

Huda Beauty

Looking for a brightening loose powder? The internet will (almost) unanimously recommend the "Easy Bake Loose Powder" from Huda Beauty. A favourite shade from the range: "Banana Bread". The new "Banana Loose Powder" from essence is said to have at least as much to offer: The powder mattifies, sets and is even suitable for baking. At least that's what the manufacturer claims. Let's hope the product is a success, because I would love to see more colours. Including a version of Huda's pink powder in "Cherry Blossom Cake".

Very popular in my beauty bubble: the «Easy Bake Loose Powder» for around 50 francs.
Very popular in my beauty bubble: the «Easy Bake Loose Powder» for around 50 francs.
Source: Huda Beauty
Comes with an applicator: the drugstore version for approx. 5 francs.
Comes with an applicator: the drugstore version for approx. 5 francs.
Source: essence
essence Powder Banana Loose None
Quantity discount
5.95 CHF per piece for 3 units 991.67 CHF/1kg

essence Powder Banana Loose None

essence Powder Banana Loose None
Face powder
Quantity discount
5.95 CHF per piece for 3 units 991.67 CHF/1kg

essence Powder Banana Loose None

Anastasia Beverly Hills

When Anastasia Beverly Hills (ABH) launched "Brow Freeze" at the beginning of 2021, the so-called soap-brow trend helped the eyebrow product achieve bestseller status. This is a clear, waxy gel that you comb through your brows with a spoolie brush to style them. And while ABH is now also creating rapture with a liquid version, this year essence presents us with their version of the ABH predecessor: the "Brow Lifting Gel Set".

Anastasia Beverly Hills Brow Freeze (Transparent)
Eyebrow gel
33.90 CHF

Anastasia Beverly Hills Brow Freeze

Transparent

essence Brow Lifting Gel Set (Transparent)
Eyebrow gel
Quantity discount
4.60 CHF per piece for 4 units

essence Brow Lifting Gel Set

Transparent

Milk Makeup

A sticky primer can make your make-up look fresher for longer and therefore extend its wear time. Like most of the products listed here, Milk Makeup's "Hydro Grip Primer" is one of the best-selling products at Sephora. So it's no wonder that essence senses an opportunity to get a slice of the cake. The "Jelly Grip Hydrating Primer" looks very similar to its role model and is also designed to give your skin a dewy finish.

The «Hydro Grip Primer» from Milk is available over the counter for around 50 francs.
The «Hydro Grip Primer» from Milk is available over the counter for around 50 francs.
Source: Instagram @milkmakeup
The cheaper version from essence for around 5 francs.
The cheaper version from essence for around 5 francs.
Source: essence
essence Primer Jelly Grip Hydrating Primer (Transparent)
Quantity discount
5.95 CHF per piece for 3 units 205.17 CHF/1l

essence Primer Jelly Grip Hydrating Primer

Transparent

essence Primer Jelly Grip Hydrating Primer (Transparent)
Primer + Base
Quantity discount
5.95 CHF per piece for 3 units 205.17 CHF/1l

essence Primer Jelly Grip Hydrating Primer

Transparent

Charlotte Tilbury

Charlotte Tilbury, the owner of the luxury beauty brand of the same name, is honoured twice over here. And rightly so. Because the brand has - in my opinion - some of the best complexion products ever that make the skin glow. I'm a big fan. And so is essence, apparently. Inspired by the "Beauty Light Wand", a range of liquid highlighters in characteristic tubes with a sponge applicator, essence is launching three shades of a similar product: the "Baby Got Glow" highlighter.

The glow is the programme here: «Beauty Light Wand» costs around 50 francs.
The glow is the programme here: «Beauty Light Wand» costs around 50 francs.
Source: Charlotte Tilbury
For just under 5 francs, you can get the «Baby Got Glow».
For just under 5 francs, you can get the «Baby Got Glow».
Source: essence
essence Highlighter Baby got glow liquid 10 Sassy in Silk (10 Sassy in Silk, Highlighter)
Highlighter + Bronzer
Quantity discount
3.80 CHF per piece for 4 units

essence Highlighter Baby got glow liquid 10 Sassy in Silk

10 Sassy in Silk, Highlighter

essence BABY GOT GLOW liquid highlighter (30 Breezy Bronze, Highlighter)
Highlighter + Bronzer
Quantity discount
4.85 CHF per piece for 4 units

essence BABY GOT GLOW liquid highlighter

30 Breezy Bronze, Highlighter

We continue with a glowy product: Charlotte Tilbury's "Hollywood Flawless Filter" has already been imitated by many brands. This hybrid of foundation and liquid highlighter can be used in a variety of ways: Under your make-up as a base, over your make-up as a highlighter or you can mix it into your foundation for extra freshness in your complexion. Essence's version is called "Magic Filter Glow Booster" and is available in seven colours.

The «Hollywood Flawless Filter» is by far my favourite beauty product. Unfortunately, it costs 65 francs.
The «Hollywood Flawless Filter» is by far my favourite beauty product. Unfortunately, it costs 65 francs.
Source: Charlotte Tilbury
Possibly a dupe for around 5 francs? I will definitely test it.
Possibly a dupe for around 5 francs? I will definitely test it.
Source: essence
essence Foundation Glow Booster Magic Filter 20 Medium (20 Medium)
Foundation
Quantity discount
4.35 CHF per piece for 4 units 310.71 CHF/1l

essence Foundation Glow Booster Magic Filter 20 Medium

20 Medium

essence Foundation Glow Booster Magic Filter 40 Tan (40 Tons)
Foundation
Quantity discount
4.35 CHF per piece for 4 units 310.71 CHF/1l

essence Foundation Glow Booster Magic Filter 40 Tan

40 Tons

Zurzeit sind noch nicht alle Farbvarianten bei uns verfügbar. Wir sind da aber dran.

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As a massive Disney fan, I see the world through rose-tinted glasses. I worship series from the 90s and consider mermaids a religion. When I’m not dancing in glitter rain, I’m either hanging out at pyjama parties or sitting at my make-up table. P.S. Ilove you, bacon, garlic and onions. 


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